Trailblazers and leaders: Marina Forsythe

Marina Forsythe | Freelance Communications & PR Manager | M2elevate

Marina is a seasoned Senior Communications & events manager who has worked with organisations such as the BBC, Sky UK, Sony Music and the MOBO awards. She has spearheaded campaigns that have been nominated for a Bafta, Royal Television Society and an International Emmy award. Her expertise lies in driving global publicity strategies, leading teams to forge impactful partnerships, and amplifying brand visibility across diverse channels. Marina is adept in crisis communication and ensuring that brand integrity is maintained.  

Journey into the industry and the pivotal moment that led me to pursue a role in communications

My journey into the industry was unconventional. I started doing a work placement in the press office at BMG records during my second year at university. I absolutely loved it and knew that this was the role and industry I wanted to be a part of. After leaving university I started at Sony music as a press intern. I was successful in getting selected for the trainee graduation scheme where I learnt about all areas of the business. The only condition of the role was that I had to complete the full year. Nine months into the role a press assistant position came up, however I could not leave due to the stipulations of the scheme. It was at this moment I knew where my passions were and at the end of the scheme, I went to work for an independent record label as a press officer.

A significant obstacle I overcame and what it taught me about myself and the profession

I have found that in working for a media organisation the brands and people represented are continually in the spotlight.  Early on in my career I came to understand the importance of confidentiality and brand reputation. Working with famous brands and people, I was constantly asked by journalists about alleged rumours. While I cannot go into detail about specific projects,  what I learnt about the profession is publicity at any cost is not the type of ethics I follow. It is my responsibility to draw the line; Is confirming a story going to provide you with blanket coverage be it positive or negative? I also have a duty of care to the people that I work with. Saying no to one media outlet for one project will not necessarily mean you will not work with on another campaign.

Reflecting on your work thus far which campaign or project holds a special place for you as your favourite and why?

There are two projects that I am very proud of:

At the BBC I took a secondment to manage the publicity for the coverage of Wimbledon in 2021. I have always been an avid fan of tennis and, to be given the opportunity to work on such a prestigious event with athletes at the top of their game was a dream come true. My tasks ranged from doing a photoshoot on centre court to planning roundtables with commentators such John McEnroe and Billy Jean King is something that I will always hold in high regard.

The second campaign was for the Bafta nominated Sky documentary - David Holmes: The Boy who lived. It told the story about the stunt man for the Harry potter series who became paralysed while working on the last Harry Potter film. To be able to manage the campaign & European press launch was such a worthwhile experience. I learnt so much on this campaign from; setting up the positioning piece with the Guardian to planning every detail of the red carpet premiere. I have such admiration for David for all that he has achieved and overcome.

Looking ahead where do you see yourself in the next 5 years within the industry. Are there any particular goals or impact you aim to achieve?

I am open to working in other global organisations and have the intentions to focus on sectors that support the improvement of local and global communities. One of my key goals is to gain my coaching qualification and become a mentor to the next generation of comms professionals.